Over at CNN Money you can read an interesting article letting us know what strategies Apple had to keep the iPhone under wraps for such a long period.

Apple didn’t show Cingular the final iPhone prototype until just weeks before this week’s debut. In some cases, Apple crafted bogus handset prototypes to show not just to Cingular executives, but also to Apple’s own workers.

How Apple kept its iPhone secrets [money.cnn.com]