Sony’s worst kept secret is now officially out. It’s basically a huge online community that is very graphical and kind of like a mixture between the Sims and Second life. All avatars have their own private apartments that can be customized with carpets, furniture etc. The application itself is free and it looks like PlayStation Home and the built-in blu-ray capabilities will be the strongest threat to Xbox 360 and Nintendo Wii – at least short term. Check out the video after the jump.

Sony Unveils Home [Kotaku]
PlayStation Home Combines the Best of Nintendo’s Miis… [Gizmodo]
Joystiq and Engadget live at Sony’s 2007 GDC keynote [Engadget]