The new Sony Ericsson J100 is an entry level phone. It’s cheap and comes without any bells and whistles – pretty obvious when one of the ‘highlights’ in the feature list is a ‘SIM based phonebook with 250 entries’.

Full press release:

Sony Ericsson widens its entry level portfolio with the stylish compact J100
13 February 2006

3GSM Congress, Barcelona, 13th Feb 2006 – Sony Ericsson continues to expand its range of entry level phones with the J100, a phone that is extremely intuitive and affordable, making it ideal for everyday communications.

Unmistakably a Sony Ericsson, the J100’s good looks and ease of use will appeal to anyone looking for an uncomplicated phone that’s great for voice calls and text messages, with a large keypad, one click navigation and single icon menus.

“It is important to remember that the vast majority of mobile phone users simply want a reliable, well designed phone for voice calls and text,” says Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “This is an important market for Sony Ericsson and our operator customers and we expect good demand for J100 globally, particularly in emerging markets.”

Sony Ericsson is known worldwide for its intuitive coupling of form and function to produce stylish phones with great performance and the J100 is no exception. Several features set it apart from its peers. For example it is the smallest phone in the whole Sony Ericsson range and its 65K colour display is outstanding for a phone in this segment.

All key functions can be reached with just one click and the navigation key with its icon markings makes for instant recognition of the various functions. Simply press ‘Up’ to set the sound, ‘Right’ to set the alarm, ‘Down’ to access the phonebook, ‘Left’ to start writing a message and ‘Centre’ to access the menu.

The core voice calls and text functions are supplemented by useful extras including alarm clock, calculator. Available accessories are the Car Holder HCH-60 and Portable Handsfree HPB-60 which when combined with J100 make for an affordable, all-round communications solution.

The Sony Ericsson J100 is a Dual Band GSM phone available in Polar White and Twilight Blue and will be commercially available during Q2 2006. The J100 will be available in the following variants:

J100i – Dual Band GSM 900/1800 MHz for Europe, Middle East, Africa, Asia Pacific
J100c – Dual Band GSM 900/1800 MHz for Mainland China
J100a – Dual Band GSM 850/1900 MHz for Americas

Messaging
65k Color display
96 x 64 pixel STN
SIM based phonebook with 250 entries
SMS
Predictive text input

Entertainment
Polyphonic ringtones
Preinstalled Wallpapers, Games, Ring tones

Connectivity
GSM 900/1800
GSM 850/1900
Stand-By time 300 h
Talk time 8 h
AMR, HR FR, EFR
Fast port connector

Business
Vibrating Alert
Alarm clock
Calculator

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