Sony Ericsson has unveiled the new watch Sony Ericsson MBW-100 that has been developed together with Fossil. The watch has a cool bluetooth that show who’s calling on the display. It’s also possible to control the phones media player and other bluetooth enabled functionality.

Press release from Sony Ericsson:

Sony Ericsson and Fossil to Integrate Watches and Mobile Phones

Richardson, Texas and London: September 28, 2006 — Fossil, Inc. (NASDAQ: FOSL), a leading innovator of watches and fashion accessories and Sony Ericsson, a leading innovator in mobile phone technology and Bluetooth pioneer are to roll out several lines of Bluetooth™ wireless technology-enabled watches.

Fossil will be introducing the ABACUS™ MobileWear™ and FOSSIL® Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.

“Together we have created a way to take control and simplify your mobile life,” said Jacob Sten, Corporate Vice President, Product Business Unit Accessories, Sony Ericsson. “The Bluetooth watch represents the best of both the world of fashion in its classic attractive design and the world of technology in its innovative functionality. That synergy will change your relationship with your mobile phone.”

The Bluetooth watch is the culmination of a longstanding objective for Sony Ericsson but represents an exciting future direction for mobile communication. It consolidates the company’s reputation as a pioneering innovator in both mobile communication and Bluetooth while the partnership with Fossil has provided the perfect opportunity to offer a desirable and exclusive watch with genuine technical innovation.

Sony Ericsson’s commitment to exploiting advancing technology in its handsets and accessories in order to extend the boundaries of integrated mobile communication, coupled with Fossil’s commitment to the evolution of what a watch can be explains the timing of the Bluetooth watch. No longer merely a timepiece, using a stylish wrist watch as a discreet user interface to personal mobile communication will become an essential part of handling calls and controlling the media player on a mobile phone.

The Bluetooth technology enabled-watches are a convenient and efficient way for people to stay connected without compromising fashion. By combining style with technology, Fossil and Sony Ericsson have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.

Watches are continuing to evolve. “Watches are the perfect ‘glanceable’ display. They are simple to use, fashionable, and well accepted,” said Bill Geiser, Vice President of watch technology for Fossil. “The immediate opportunity is for watches to deliver convenient new services that simplify how people stay connected with one another.”

fossil.com, Sony Ericsson

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